My blogging tips for beginner fashion/beauty bloggers

The idea of this blog post came to me when I found out that BIZ Magazine and Zelist named my blog one of the 30 most influential fashion & beauty blogs in Romania. I don’t consider myself an online influencer and neither do some brands and PRs, as they called me irrelevant every time they had the occasion (Oh, the irony). However, I thought that there are plenty of beginner fashion/beauty bloggers that would appreciate any blogging tips from older bloggers, therefore this article is for them.

My blogging tips for beginner fashion/beauty bloggers

  • Visual content is key!
  • You have to focus on quality instead of quantity.
  • Find your style.
  • You need to constantly invest in your blog (blog domain, a clean theme, a good DSLR camera, 50 mm or/and 85 mm lenses, an appealing logo/header, backgrounds).
  • Learn how to use Photoshop and Lightroom.
  • Make sure you have a nice Facebook and Instagram feed.
  • Always raise the bar.
  • Don’t write positive reviews to flatter brands.
  • If brands call you irrelevant, don’t feel down and prove them wrong.
  • Build a brand around your blog.
  • You don’t have to say yes to every PR that reaches to you.
  • Don’t become obsessed with your blog stats.
  • You don’t have to go to every single event you’re invited to.
  • Don’t blog about things or brands you don’t identify yourself with.
  • PRs will rarely admit that they have budget for their campaigns. Negociate!
  • It’s OK to take breaks if you feel exhausted, unmotivated or you simply want a social media cleanse.
  • Be patient, but don’t wait for miracles.
  • Few people will compliment your work. That doesn’t mean you don’t do a good job.
  • You are nothing without your readers so you should always respect them. Offer your readers high quality content, valuable and relevant information and honesty.
  • And finally… Trust your guts and don’t explain yourself to anyone.